This year, Vimar has once again clinched the coveted Mediastars award for its advertising campaign. This award is Italy's most significant recognition in the communication sector, celebrating professionals who develop creative projects. Vimar received awards in two categories: print, earning a Special Star for Art Direction for its Linea “"Design FootPrint" advertising page, and radio, receiving a Special Star for Speaker for its "Smart Home" advert.
“Always committed to reducing our impact on the environment, we work with passion to leave beauty foot prints as a positive sign for the future”, this is the concept behind the promise in the title of the campaign: “Design FootPrint”. The idea of creating the imprint of the cover plate on the Earth is symbolic and has a deep significance. As well as showing Vimar’s commitment to sustainability, it asserts the value of the product, Linea’s imprint, which with its numerous characteristics highlights its “Made in Italy” nature and its evolution within the project with the aim of leaving its mark across the world in the future. The radio campaign, featuring two 30-second ads aired alternately for five weeks from mid-September to mid-November, focused on the Smart Home.
With this prestigious Mediastars award, Vimar once again confirms its dedication to excellence, distinguishing itself not only through technological innovation and product quality but also through its ability to communicate with creativity, effectiveness and style.
